Professional work, 2023
Don’t Risk It: Safe-Migration Awareness Campaign
A multimedia awareness campaign designed to discourage irregular migration and promote informed, safe migration choices.
Radio production
Listen to the radio spot
A 90-second audio spot produced to extend the awareness campaign to radio audiences.
Overview
A multimedia awareness campaign designed to discourage irregular migration and promote informed, safe migration choices.
The challenge
How can a high-stakes migration message discourage irregular migration while remaining informative, responsible and respectful of human dignity?
Audience and constraints
Diverse audiences seeking practical information for informed and safe migration choices.
Sensitive subject matter, multiple media formats and the need to combine behaviour-change communication with authentic narratives.
My role
Creative production lead across video, motion graphics, social media content and digital storytelling.
Approach and key decisions
Led the creative production of videos, motion graphics, social media content, radio and digital storytelling materials built around compelling real-life narratives.
Deliverables
Videos, motion graphics, social-media content, a radio spot and digital storytelling materials for a coordinated public-information campaign.
Outcome
The campaign combined video, graphic design and audience-focused messaging into a coherent public-information package.
What I learned
Sensitive behaviour-change communication is stronger when practical guidance is carried by respectful, audience-focused narratives.
Credits and confidentiality
Project shown with its context, status and contribution clearly identified.