Professional work, 2023
Don’t Risk It: Responsible Migration-Awareness Communication
A multi-format public-information campaign designed for a sensitive subject and digital audiences.
The challenge
How can a high-stakes migration message inform without sensationalism or loss of human dignity?
Audience and constraints
Digital audiences seeking practical, responsible information.
Sensitive subject matter, platform variation and the need for plain language.
Process and contribution
Adapted messages and visuals for multiple formats, then refined distribution through performance evidence.
My contribution: Visual and message adaptation, multi-format production and performance-led digital distribution.
Outcome and learning
Delivered a coherent set of public-information assets adapted to multiple digital formats.
Multi-format campaign · private analytics omitted